High Rock Program

A targeted program to enhance readiness for agencies needing advanced support.

A man presenting ideas to colleagues in a modern office meeting.

Our Approach

At La La Solutions, we believe successful communications begin with a clear understanding of audience, objectives, and measurable outcomes. Our approach to communications and outreach planning combines strategic insight with creative execution to align messaging, branding, and stakeholder engagement with an organization's mission.

We would begin with a comprehensive assessment of existing communication channels, outreach efforts, and brand touchpoints. This audit would identify gaps, opportunities, and redundancies. We would then develop a tailored communications strategy that supports the DRUG ENFORCEMENT ADMINISTRATION (Office of Acquisition & Relocation)’s strategic goals, especially around community commitment, environmental sustainability, and operational excellence. This strategy would integrate paid, owned, and earned media opportunities and offer KPIs to track performance.

We bring experience with special-purpose government units and infrastructure clients, which gives us insight into the unique communications challenges of engaging the public, elected officials, and technical stakeholders in an approachable, transparent way.

Approach to Delivering Content Creation and Material Production

LALA United's creative studio specializes in designing compelling, high-impact materials across digital and print media. Our in-house team of designers, writers, videographers, and animators collaborates seamlessly to develop content that is clear, informative, and visually engaging. We excel at translating complex infrastructure topics into public-friendly messages using infographics, animations, branded content, and storytelling techniques. For the DRUG ENFORCEMENT ADMINISTRATION (Office of Acquisition & Relocation Management), we would manage content development from ideation through delivery, incorporating review checkpoints to ensure alignment and approval. We work agilely to meet deadlines and provide content that can be repurposed across multiple platforms. From children’s books and event signage to social media animations and press kits, we adapt our tone and creative direction to each audience.

Person writing in a notebook with coffee nearby.

Approach to Delivering Website Design

LALA United, through High Rock, has over 20 years of experience designing and developing websites that are modern, secure, accessible, and easy to manage. Our websites are WCAG-compliant, mobile-optimized, and fully integrated with tracking, analytics, and CMS tools that empower internal teams to update content as needed.

For the DRUG ENFORCEMENT ADMINISTRATION (Office of Acquisition & Relocation Management), we would approach the redesign as both a technical and user experience challenge—ensuring the site is intuitive for residents, educational for students and families, and informative for partners and officials. We conduct stakeholder interviews, usability testing, and sitemap audits to ensure the new structure meets current needs and future scalability. Integration of tools like GIS mapping, Google Tag Manager, and translation services would be built into the initial development plan.

Business meeting with digital devices and charts on the table.

Scope of Work

Account Management

Effective projects hinge on streamlined account and project management to ensure that goals are met efficiently and with maximum impact. At LALA United, we always strive to provide a clear vision and direction, identifying target audiences, setting measurable objectives, and outlining the tactics necessary to achieve them. And, through effective account management, these goals can be achieved through organizing and coordinating resources, establishing timelines and tasks, and ensuring that every aspect of the strategy is executed smoothly and on schedule. Without these critical components, marketing efforts can become disjointed, overrun with inefficiencies, and ultimately fail to deliver the desired results, making the alignment of strategic planning and meticulous account management indispensable for any successful marketing initiative.

ACCOUNT MANAGEMENT: A dedicated account manager serves as your primary point of contact, ensuring a seamless and personalized experience throughout your marketing journey. They act as strategic partners, understanding business goals, coordinating with internal teams, and managing timelines to keep projects on track. By facilitating clear communication between you and LALA United's project managers, marketing representatives, and production team leads, account managers provide guidance, anticipate challenges, and ensure deliverables align with expectations. Their role is to streamline processes, enhance collaboration, and ultimately drive successful marketing outcomes.

PROJECT MANAGEMENT: A project manager ensures that marketing projects run smoothly from concept to completion, keeping everything on track, on time, and within scope. They serve as the central hub for coordinating tasks, managing timelines, and ensuring seamless communication between you and LALA United's account managers, marketing representatives, and production team leads. By proactively addressing challenges, streamlining workflows, and maintaining quality control, project managers help bring creative visions to life efficiently and effectively. Their goal is to deliver successful marketing outcomes by keeping projects organized, aligned with your expectations, and moving forward with clarity and precision.

Brand Strategy Road Map With Measurement

With our brand strategist, creative leads, and your marketing executive, we'll develop a clear roadmap to reposition and rebrand your business, aligning your strategy and marketing plan with your goals. Our process includes guided discovery, market research, copywriting, and design, delivering custom archetypes, messaging, a comprehensive brand guide, and a tailored marketing plan. You'll receive ongoing guidance to ensure lasting impact and understanding.

Method
- Guided discovery with the team
- Overview with internal questionnaires
- Market Research (may incur additional cost for external reports)
- Copywriting
- Design
Deliverables
- Custom Archetype
- Messaging (slogan, tagline)
- Brand Guide
- Audit of brand elements or creation of them
- Brand Elements (Mission Statement, Elevator Pitch, Tagline, and Brand Story)
- Brand and marketing plan
- Strategy follow-up
- Bi-weekly one (1) hour consultation and guidance for 6 months

Strategy & Brand Persona

A strong brand strategy is the key to success in today’s highly demanding social networks. Is your outreach up to par? Are you attracting the right audience that will yield results and move your project forward?

LALA United's strategic marketing packages are designed to help you achieve your marketing goals and objectives. Whether you are just getting started or an established brand that just needs help, LALA United has a plan that can help provide a roadmap to success. We offer a comprehensive range of services, including communication, materials audit, customer experience, and operational audit. We also offer monthly and quarterly services to help you continuously improve your marketing efforts.

In addition to our regular services, we also offer an optional survey that measures customer engagement twice a year. This survey uses AI-powered technology to uncover the emotional factors that influence customer satisfaction. We believe that this survey can help you to better understand your customers and to improve their overall experience with your brand.

Digital Media

Digital media services encompass a broad range of creative and strategic solutions designed to enhance your brand's visibility, engagement, and growth across digital platforms. Our digital media services leverage the power of online marketing, content creation, and digital advertising to connect your business with its target audiences in meaningful ways. As part of this agreement, our digital media services may include, but are not limited to:

Digital Advertising: Strategically placed online ads, including display, search, social media, and video ads, to maximize reach and conversions.
Content Creation: Development of high-quality graphics, videos, blog posts, and multimedia assets tailored to your brand's objectives.
Video Production: Professional filming, editing, and post-production services for promotional, educational, and corporate videos.
Online Marketing Strategies: SEO, email marketing, influencer collaborations, and other digital tactics to drive traffic and engagement

The scope, deliverables, timelines, and payment terms will be detailed in this agreement, with provisions for revisions, approvals, and termination policies as applicable.

Deliverables

This agreement includes the following digital media services:

Payment for Digital Media Ad Buys

As a digital media customer, you agree to the following payment terms:

ADVANCE AUTO-PAYMENT

To secure your ad reservation, all digital advertising purchases must be paid in full prior to the start of the campaign. Through our online payment portal (Intuit QuickBooks), we ask that you set up automatic recurring payments using ACH processing or a credit card. Your payment will be processed immediately upon invoice issuance. In the event a payment is declined, you will be contacted and asked to provide a new payment method. If you fail to provide a valid payment method before the campaign deadline, your campaign will be suspended.

Other Terms:

Authorization to Charge: By agreeing to these terms, the customer authorizes us to charge the credit card on file for the full amount of the invoice if payment is not made via ACH by the due date specified on the invoice.
Campaign Activation: Campaigns will not begin until full payment has been received and processed successfully.
Refund Policy: All payments are final. Refunds are not available once the campaign has been activated, except in cases where services cannot be delivered due to our error.
Non-Compliance Consequences: Failure to provide timely payment or maintain an active payment method on file may result in the suspension or cancellation of your advertising campaign.

Cancellation

The cancellation fee depends on the contract length and payment structure. Typical policies include:

Fixed-Term Contracts (e.g., 3, 6, or 12-month agreements)
- Early termination fee: 50% of the remaining contract value.
- If a discount was given (e.g., waived setup fee), those fees will be recouped upon early termination.
Month-to-Month Contracts:
- No fees if cancelled 30+ days from the start of the campaign
- 25% surcharge for cancellation 15–30 days before the start of the campaign
- 100% surcharge for cancellation less than 15 days before the start of the campaign

Case Study: Washington County Heroes Campaign

In conjunction with Washington County Government and the Washington County Health Department, we created a series of marketing pieces for the county’s campaign to stem the spread of COVID-19. In addition to the design of billboards, ads, and other communication pieces, High Rock also created a series of public service announcements showcasing the heroes of Washington County and our efforts to protect them as they continue to protect us. Learn more.

Deliverables:

Strategic Development and Marketing
Advertising Graphics
Social and Digital Graphics
Analytics and Focus Data
Mobile and Static Display
Videography
Social Video
General Media Buy

Related Projects

Washington County Threads of Hope Campaign

https://highrock.com/work/washington-county-threads-hope

High Rock, in conjunction with Washington County Government and the Washington County Health Department, created a series of marketing pieces for the county’s campaign to increase awareness of behavioral health during the pandemic. High Rock created a series of billboard advertisements, digital ads, and videos to highlight this issue. We also organized the social campaign that elevated awareness for the region. This project gained recognition as an Emmy Award winner in 2020.

Deliverables

Strategic Development and Marketing
Advertising Graphics
Social and Digital Graphics
Analytics and Focus Data
Mobile and Static Display
Videography
General Media Buy
Social Video

Case Study: WellSpan Health Video Campaign

The most impactful way to tell a story is to tell real ones. WellSpan Health is an integrated health system that serves the communities of central Pennsylvania and northern Maryland. Their core values of integrity, compassion, excellence, and service are at the foundation of every decision they make, including the ones for telling their patients' stories. We were tasked to assist in telling these genuine stories through video to create awareness of their services and to possibly save lives. Learn more.
Deliverables

Strategic Development and Marketing
Campaign Development
Storyboarding
Videography
Social Video

Related Projects

Matan Companies + Rockefeller Group: Port460
https://highrock.com/work/matan-port-460
When Rockefeller Group and Matan Companies formed a joint venture partnership to develop Port 460 Logistics Center, they needed fresh designs and content and a sharp, new website. Beginning with brand strategy to lead the charge, High Rock collaborated on everything from a website refresh to a new header video to new creative deliverables—all to showcase a new industrial development near the Port of Virginia.
Deliverables

Brand Strategy & Logo Development
Booklet & Flyers (printable, electronic, and interactive)
Website
Signage (event signage, wayfinding, and marquee)
Marketing trailer interior and exterior design w/3D
3D Animations & Stills: Development of more than 30 park renderings, including orbital animations
Video Creation: Including a 5-minute overview video and multiple 1-2 minute progress videos
Marketing giveaways
Custom mapping cartography

Giant Food: Three Ad Stories to Tell

https://highrock.com/work/giant-food-three-ad-stories-tell
High Rock was thrilled to partner again with Giant Food after last year's successful Emmy-winning ad project. The challenge this time around was threefold: creating three ads—:30 secs, :15 secs, and :06 secs—in one overnight stay at a local Giant Food grocery store. The topic? Giant's shoppers are pros at what they do—from selecting the best high-quality produce for you to efficiently packing your grocery bags to go.
The twist?
Giant wanted actual employees in the role of helpful shoppers, not just hired actors. Once again, High Rock was up to the challenge. From storyboarding three separate ads to working with several Giant employees to find the one comfortable on camera to running a 12-hour ad shoot overnight in a Giant grocery store—it was a giant-sized project with three unique ads that speak to the quality of both the grocery chain's food and employee quality.
Deliverables

Strategic Development and Marketing
Campaign Development
Storyboarding & Scriptwriting
Videography
Social Video

Case Study: Economic Alliance of Greater Baltimore 20th Anniversary Event

Led by the movers and shakers of the Baltimore region, the Economic Alliance of Greater Baltimore (EAGB) focuses on business retention, job creation, and new investment throughout the region. The organization has worked with HighRock over the years, most recently on branding materials and a new, completely custom website. MORE INFO: https://highrock.com/work/economic-alliance-greater-baltimore
Deliverables:

Strategic Development and Marketing
Website Development
Social and Digital Graphics
Event Coordination/Graphics
Videography
Social Video

High Rock Program

Our Approach

Approach to Delivering Content Creation and Material Production

Approach to Delivering Website Design

Scope of Work

Account Management

Brand Strategy Road Map With Measurement

Strategy & Brand Persona

Digital Media

Case Study: Washington County Heroes Campaign

Related Projects

Case Study: WellSpan Health Video Campaign

Related Projects

Giant Food: Three Ad Stories to Tell

Case Study: Economic Alliance of Greater Baltimore 20th Anniversary Event

Site Links

Quick Links

Categories